Streetwear

Streetwear is a style of urban fashion that grew in the late 20th century out of the skateboarding, surfing and hip-hop subcultures of California and New York. Its basis is comfortable, loose clothing: hoodies, graphic T-shirts, sneakers, caps, oversized jackets and layering. Streetwear is built on a cult of brands, limited 'drops' and collaborations, and a logo or graphic often becomes the main accent. From a marginal street aesthetic it turned into a powerful force influencing even luxury houses (recall Supreme × Louis Vuitton). Streetwear is about belonging to a community, self-expression and the blurring of boundaries between 'high' and 'street' fashion. Today it is one of the most influential currents in the world.